Beautifully balanced skin is all about resilience – that essential ability to bounce back when confronted with adversity, whether in the form of pollution, harsh chemicals, pervasive toxins, or even unfavourable weather conditions. You can boost your skin’s natural resilience with skin care made exclusively with truly natural ingredients, proven to counteract the damaging effects of environmental stressors; proven to nourish, protect, and restore.
But what does “truly natural” really mean? Here, it means skin care that fulfills the promise of 3 core principles…
Whole Plant Integrity
Raw or Naturally Refined
Micro-Batch Skin Care
Whole ingredients, selected for their natural stability and long shelf life. Gently protected with the most natural ‘preservatives’ only when necessary. Handmade in very small batches. Ingredients are replenished frequently, so as to ensure that everything on hand is fresh and of the highest quality possible.
Potent + Nourishing
Organic, wildcrafted, raw, or naturally refined. No pesticides, stabilizers, synthetics, or even-remotely-questionable chemicals. If an ingredient is not organic or wildcrafted, it is grown or produced in a simple and natural way with minimal processing, to preserve all those nourishing properties.
No Fillers or Empty Hype
Rooted in herbal wisdom and traditional techniques. No empty hype or useless additives (not even water). Totally straightforward, no sneakiness! Ingredients are selected based on their history of use and proven effectiveness, and blended in amounts that will actually have a positive effect.
EQUILIBRIA IS OBSESSIVELY NATURAL
Synthetic colours and fragrances have lots of secrets, and therefore can’t be trusted
Petroleum-derived ingredients like mineral oil or petrolatum are dangerous by-products of the oil industry
Nasty (or even questionable) preservatives have no place on our skin, in our bodies, or in our lives
Highly polyunsaturated oils like sunflower/safflower/soy are unstable and should be regarded with suspicion
Stabilizers and fillers are of zero benefit other than to “correct” consistency or dilute the real stuff
Mystery ingredients with weird combinations of letters and numbers are just plain unsettling
A little over-the-top? Maybe. But I obsess about these things so that you don’t have to…