I’m Jeannine, the skin care artisan behind Equilibria Naturals.
It all started in 2009, in the fabric softener aisle of a grocery store. Standing there, staring at a wall of products containing dyes, weird sounding ingredients, and synthetic fragrances… I should probably say something like “it occurred to me that maybe there was a better solution,” but that would be a lie. The truth is, I was furious.
A little background: I was in the midst of a full-on awakening about the “toxic soup” that we live in every day, having read every book and article on the subject that I could find at the time, and was totally freaked out about it all. I had decided to rid my life of harmful toxins and environmentally damaging substances, and I thought it would be relatively easy to find truly natural solutions (ha!).
Back to the fabric softener aisle: It was the last stop in a day-long search for natural alternatives, without much luck. I had only found pseudo-natural products with pretty green leaves on the label and a long list of nonsense ingredients on the back. I was overwhelmed with frustration. It was that moment when I decided to just-do-it-my-damn-self.
That evening, I quickly discovered (thank you Google) that I could make all sorts of home cleaning and personal care products with simple, natural ingredients. At the time, this was a revelation.
I was hooked.
Over the next year, I taught myself how to formulate a variety of basic skin care products from raw ingredients, through trial and error. Sure, I tried plenty of recipes from books and blogs, but the results weren’t quite what I was striving for. As I broadened my knowledge of natural ingredients and developed my own formulating techniques, the vision for a full line of truly natural skin care began to take shape.
By 2014 I had created over 18 products with beautiful organic and wildcrafted ingredients. They became the foundation of Equilibria Naturals. The product range continues to expand as I experiment with new formulas, or hear requests for specific products – which I love, so don’t be shy!
Thank you for taking some time to read the story and learn a little about me. Here’s a collection of random facts to give you a sense of who I am:
I’m obsessive to a fault. No, seriously
You may have already come across a few references to obsessiveness, like here and here. It’s no gimmick. When I create a new product, or select a paint colour, or make a nourishing bone broth, I can’t seem to settle for less than excellent. Sometimes it’s a blessing since it drives me to do my absolute best, but it can also be a curse – I have trouble escaping the urge to tweak everything from product formulas, to favourite recipes, to the design of this website…
My favourite thing about Nova Scotia…
Is the fog. Living on the east coast means a lot of fog, and I didn’t realize how much I loved it until I lived elsewhere for several years. Now I consciously notice and appreciate every foggy day. There is a sense of mystery and quiet in a landscape shrouded in fog. It inspires mindfulness, serenity, and groundedness.
I taught myself to like tea, and now I’m tea-crazy
It was the ritual of making tea that first intrigued me. The aromatic herbs, the beautiful mug, the contemplative space of steeping time… I wanted in on that. But I really didn’t enjoy drinking tea. Like, at all. So I started experimenting with flavoured teas with way too much sugar, and quickly learned that high quality organic tea makes all the difference. It’s blissful. I also taught myself to love mushrooms, and sauerkraut. My next challenge is olives (progress is slow).
I Find Documentaries about the universe extremely relaxing
Perspective and beauty and wonder – that’s what I get from beautiful high-definition films about our solar system and the universe. Saturn and Jupiter are my favourite planets (so gorgeous!) and the most awe-inspiring documentary I’ve discovered so far is National Geographic’s Journey to the Edge of the Universe. Check it out, you’ll see 🙂
I’ve got this thing with the number three…
Something about it just feels right, and it’s become a mild compulsion. I lean towards any multiple of 3, especially 9 (perfect in both form and concept). My semi-conscious fascination with things in triplicate pops up all the time – when choosing ingredients for product formulas, buying books or clothing, or writing colour-coded lists… You may have noticed that you’re reading six facts about me, and there are six images on this page.
I’ve visited 15 countries
In 2008 I sold all my stuff and took off backpacking through the UK and Europe. For 8 months, I wandered through ruins and museums, sought out quirky characters, and tried every new food I could find. Along the way, I picked up 12 books that I couldn’t part with, so I gave away clothing to make room in my backpack. We all have our priorities.
What about your story?
Now that you know a little more about me, I’d love to hear about you! What drives you to live more naturally? Have you had trouble finding natural products that work for you? Let me know by commenting below.